Presentation Title: Delivering a Great User Experience in Insurance
Speaker: Mr Mark Simpson ACE Director
Company: Griffiths Waite
Co-presenter: Dave Monk - Atradius
Presentation abstract: A case study will be presented of a customer facing financial services application, modernized with a customer-first approach to user interaction design.

ALTA UI guidelines were extended to allow the user to optimize their interaction with the systems; bringing together content, data and guides to reduce lengthy user journeys into smaller micro interactions.

The process to design the digital solution will be shared, with examples of the successes and challenges that arose. In addition IT considerations will be outlined and their impact on the business user; where it was appropriate to use ADF or JET, the role of APIs versus Services and the deployment options including how we ensured cloud compatibility within the solution.

The Lead BA from the Customer and Dev Lead from the Partner will give their perspectives and show how a test-driven, demo focused approach allowed collaboration across IT and the business to co-design the solution.

Presentation begins: 04/12/2017 17:55
Presentation duration: 50
Presentation content level: 4 (1 = indepth, 5 = strategic overview)
Audience experience: All Experience Levels
Audience function: Customer/Senior Manager, Functional Manager, Oracle, Product User
Speaker biography: Mark has over 20 years of experience working with Oracle Technology. He is passionate about User Experience and ensuring the maximum business value is extracted from technology. Mark is still a hands on Architect, leading a team at GW working closely with customers to deliver transformation projects.
Related topics: Development: Development Practices, Development: Technology, Development: Web
Hall: Hall 10A

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