Presentation Title: Customer Event Hub - The Modern Customer 360° View
Speaker: Mr Guido Schmutz ACE Director
Company: Trivadis
Presentation abstract: Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.

To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.

In this presentation the value of such a platform is shown and how it can be implemented using Big Data Technologies and a Graph DB.

Presentation begins: 04/12/2017 15:25
Presentation duration: 50
Presentation content level: 3 (1 = indepth, 5 = strategic overview)
Audience experience: All Experience Levels
Audience function: Customer/Senior Manager, Functional Manager
Speaker biography:  Guido Schmutz works for the Oracle Platinum Partner Trivadis. He has more than 25 years of technology experience ranging from mainframes, integration, and SOA technologies in financial services, government, and logistics environments. At Trivadis he is responsible for the innovation in the area of SOA, BPM and Application Integration solutions and leads the Trivadis Architecture Board. He has long-time experience as developer, coach, trainer, and architect in the area of building complex Java EE and SOA-based solutions. Currently, he is focusing on the design and implementation of SOA and BPM projects using the Oracle SOA stack. Another area of interest are Big Data and Fast Data solutions, and how to combine these emerging technologies in a modern information and software architecture. Guido is an Oracle ACE director for Fusion Middleware and SOA and a regular speaker at international conferences such as Oracle Open World, ODTUG, SOA & Cloud Symposium, UKOUG conference and DOAG. He is also co-author of the books Design Principles for Process-Driven Architectures Using Oracle BPM and SOA Suite 12c, Oracle Service Bus 11g Development Cookbook, Do more with SOA Integration: Best of Packt, Service-Oriented Architecture: An Integration Blueprint, Spring 2.0 im Einsatz, Architecture Blueprints, and Integration Architecture Blueprints.
Related topics: Business Analytics: Big Data & Data Warehousing, Business Analytics: Business Intelligence Applications
Hall: Hall 7B

Customer-Event-Hub.pdf12.4 MB04/12/2017 16:02:04